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Trends and the risks associated with them

24 May 2023
Trends and the risks associated with them

In the fast-paced world of web design, trends come and go, promising to revolutionize user experience, grab attention, and keep your website fresh. But blindly following trends without a critical eye can lead to short-lived results and a lack of unique identity.

So, lets dive into the role of trends for your website and take a closer look at their impact. By understanding the benefits and potential pitfalls of trends, you can make better informed decisions and a more stable foundation for the online presence of your organization

Enhancing UX

Let us start with a simple dichotomy: Usability vs. Novelty. Sure, trendy design elements catch the eye, but they should not sacrifice usability. Make things like navigation do not take a hit. This seems intuitive right? But even the most popular websites constantly introduce stuff that does not actually help anyone - it is just new and flashy.

Fancy animations and complex layouts may look cool, but they can be a nightmare for accessibility. Trends do not consider the diverse needs and preferences of different user groups. UX should be inclusive, accommodating a wide range of users with varying abilities, backgrounds, and other similar characteristics. Chances are most visitors will not care that much about the extra animation, while it may be a headache for others.

a pic of colored lights

Additionally, overreliance on trends can hinder innovation and creativity. By solely following established trends, you will likely limit your potential to explore new ideas and approaches. Innovation often arises from thinking outside the box and challenging existing conventions.

Plus, Overemphasis on trends can result in a lack of uniqueness and differentiation in UX design. Following the same trends as everyone else can lead to a generic and indistinguishable UX.

And to top it all off, Trends tend to evolve quickly, and a design based solely on a current trend may struggle to adapt to future changes. UX design should have a long-term vision, allowing for scalability and adaptability. Plus it might leave you yourself puzzled as to how exactly you are supposed to proceed in some situations.

Establishing Brand Identity

Creating a strong brand identity is key to long-term success. While trends can offer inspiration, relying too heavily on them can result in a cookie-cutter website that fails to set your brand apart.

a wallpaper of rainbow colors

Consider how you can incorporate trends in a way that aligns with your brands voice, values, and target audience. Let your brand shine through amidst the sea of sameness. For starters, avoid treating your website like an ad.

Trends fade faster than memes. Prioritize elements that will stand the test of time, over time ensuring your website remains relevant and maintains a consistent brand identity, even as trends come and go like the changing seasons. Trends are the icing, your brand should be the cake. Look at websites that fit this description that you find appealing. Try to pinpoint their strong points.

Balancing Innovation and User Expectations

While staying informed about trends is somewhat important, always put your users needs and preferences first. Do not implement trends just for the sake of being trendy if they do not resonate with your target audience. It is all about keeping them happy and engaged.

Rapidly changing trends can wreak havoc on the user experience if implemented inconsistently or cause confusion. Make sure the trends you embrace seamlessly integrate into your website, without sacrificing usability or creating a jumbled experience. Keep things smooth and enjoyable. Introduce them bit by bit and ask others for feedback.


Also do not fix what is not broke. If people really like your stuff, do not change even the minor details unless they clearly stand out as weak links. Users get used to websites real fast, and if they really like them, changing things would be playing with fire.

Future-Proofing Your Website

Trends may be alluring, but they should not overshadow the importance of long-term planning and future-proofing your website.

Rather than chasing every fleeting trend, focus on timeless design principles and innovative practices that will withstand the test of time. Adapt and evolve your website without being a slave to passing trends. Everything else aside, it will save you the time and the resources.

Remember, its whats on the inside that counts! Prioritize building a solid foundation for your website that emphasizes core functionality and usability. While trends may add a sprinkle of magic to the aesthetics, the core experience should always reign supreme.